Staff Retention

Know who's drifting before they decide to leave.

Exit interviews tell you what you already lost. ethyx measures the psychological commitment of your existing team continuously — identifying who is at risk before they start looking, and prescribing what managers should do about it.

The Problem

Resignations don't happen overnight.

Someone who was genuinely committed at hire can drift. By the time they hand in their notice, the decision was made months ago — and every engagement survey, one-on-one, and performance review missed it. Engagement surveys measure how someone feels today. They don't measure whether that person will still be here next quarter. ethyx measures the underlying behavioural commitment that actually predicts whether someone will stay — the signal your current process is missing entirely.

The Process

Measure. Predict. Prescribe.

Step 01: Survey — illustration for the ethyx method
STEP 01

Survey

Deploy short behavioural pulse surveys to your existing team — the same validated 12-question instrument, applied to continued employment commitment. 3.5 minutes, scheduled at a cadence that suits your organisation, no survey fatigue.

Step 02: Classify — illustration for the ethyx method
STEP 02

Classify

Each team member is classified across the five-tier commitment spectrum: Committed, Willing, Flaky, High Risk, or Inauthentic. Track how individuals and cohorts shift over time. The model gets more accurate as it learns your organisation's patterns.

Step 03: Prescribe — illustration for the ethyx method
STEP 03

Prescribe

Managers receive specific, actionable interventions — not generic advice. Each prescription is tailored to where a person sits on the commitment spectrum right now, and what it takes to move them toward Committed.

Features

Built for people leaders

From pulse surveys through to manager prescriptions and outcome tracking — ethyx fits into your existing HR workflow and gets more accurate over time.

3.5Minutes per pulse survey

Zero survey fatigue

Continuous Measurement

Deploy behavioural pulse surveys across teams, cohorts, or the entire workforce on a cadence that works for you. Track commitment drift before it becomes resignation.

3/6/12Month outcome tracking

Longitudinal validation

Manager Prescriptions

Managers receive specific, actionable interventions for each at-risk team member — not 'improve engagement', but precise actions based on each person's current commitment stage.

Academically proven

7Countries validated

Global evidence base

100%ROI guarantee

Risk-free deployment

AI/ML Models

Predictive models that learn your organisation over time — getting more accurate with every data point.

5Risk classification tiers

Committed to Inauthentic

$535K+Annual savings from 10% churn reduction

Proven financial impact

HRIS Integration

Plugs into your existing HR information system and workforce management workflow. No migration, no disruption, no technical overhead.

Cohort & Team Dashboards

Compare retention risk across departments, roles, locations, and hiring cohorts.

Why ethyx

Built on science, not opinion

This isn't another HR dashboard built by software engineers. It's grounded in 25 years of behavioural science research, validated across government programs in four countries, and published in peer-reviewed journals.

Peer-reviewed research

Published in the Journal of Rehabilitation and grounded in validated psychometric frameworks.

4 countries validated

Applied across government programs internationally. Not just theory, proven at scale.

PhD-led behavioural science

Founded by Dr Darren Coppin, decades of research into what predicts human commitment and action.

Product-led by practitioners

Devon Passmore brings a decade across SaaS, HR tech, and regulated industries.

Want to understand exactly how this works and how it's different from the engagement surveys you already run?

Explore the research
How This Is Different

Psychometrics measure fit. OPUS measures commitment.

Every conversation we have starts the same way: "is this like Myers-Briggs? Is this like DISC? Is this like the Big Five?" Those are good instruments — they genuinely measure personality, preference and trait-level fit. But fit isn't the same thing as commitment, and that distinction is the whole reason OPUS exists.

Someone who isn't a textbook fit for a role can still show up every shift for three years. Someone who looks like a perfect fit on paper can ghost you in the first fortnight. OPUS measures the thing that actually predicts whether they'll stay — genuine psychological readiness to commit — not theoretical fit.

Personality tests

Myers-Briggs, DISC, Big Five

OPUS

ethyx

Behavioural commitment survey

Predicts whether someone will stay

Predicts trait fit — not whether they'll show up next month.

Directly validated against 13-week sustained employment outcomes across 24,000+ jobseekers.

Measures genuine commitment to the role

Measures who someone is, not their readiness to commit to this specific role right now.

Captures point-in-time psychological readiness using the Transtheoretical Model of Change.

Classification changes over time

Traits are framed as stable — and labels tend to stick in the recruiter's head.

Readiness is a point-in-time state. A High Risk candidate today can become Committed.

Validated on real employment outcome data

Validated for trait consistency — not against whether people actually stayed in their roles.

Four PhD studies, 24,000+ jobseekers. Continuously calibrated on 250,000+ live employees.

Fair Work Act & APP compliant

Varies by tool. Tests touching on protected traits need careful legal framing.

Scoped to work-readiness only. Not personality, not character, not protected attributes.

Improves with your organisation's data

Static instruments — results don't learn from your hiring or retention outcomes.

ML layer continuously adapts to your organisation's patterns and validates against outcomes.

Peer-reviewed academic foundation

Decades of factor-analytic personality research. Well-established, well-validated science.

Published in the Journal of Rehabilitation. Built on 40+ years of TTM peer-review.

We're not anti-psychometric. A good psychometric alongside OPUS is a stronger hiring stack than either on its own — one tells you about trait-level fit, the other tells you whether the person is actually going to turn up. In practice, psychometrics help you understand who a person is likely to be in a role, while OPUS helps you understand whether they're genuinely ready to commit to that role right now. Used together, you get a fuller picture: capability, fit, and commitment — which is what reduces first-year attrition.
The Science

Built on the Transtheoretical Model of Change

The TTM was developed by Prochaska and DiClemente in the late 1970s to understand how people actually change behaviour — not in theory, but in practice. Over the last four decades it has become one of the most rigorously validated behavioural-science frameworks in existence, with peer-reviewed application in smoking cessation, addiction recovery, chronic-disease self-management, and public-health intervention design.

Dr Darren Coppin adapted the TTM for employment commitment as the core of his PhD research — the first time the framework had been operationalised for jobseeking and retention. His Study I tested the adapted instrument on 1,247 unemployed Australians and established, for the first time, that different stages of genuine commitment to jobseeking exist and that they predict sustained employment outcomes. A later RCT extended the work to 20,057 jobseekers, and Dr Coppin has since run the instrument across more than 250,000 employees in operational deployments — the dataset OPUS is calibrated on today.

That PhD research also surfaced a genuinely new stage of change — Inauthentic Action — developed in collaboration with Dr Janice Prochaska and Dr Deborah Levesque at Pro-Change Behaviour Systems. It doesn't appear in the original clinical TTM. It exists in OPUS because it turned out to be the single most important signal in employment contexts: the stage that catches the candidate who's going through the motions of jobseeking without any genuine intent behind it.

Stage 05

Precontemplation

Not considering change

High Risk

Stage 04

Contemplation

Aware but ambivalent

Flaky

Stage 03

Inauthentic Action

Going through the motions without genuine intent

Coppin addition · employment-specific
Faking It

Stage 02

Preparation

Genuine intent forming

Willing

Stage 01

Action

Psychologically ready

Committed

Stages 05 → 01. Classification is point-in-time — readiness changes.

Your Numbers

What is employee turnover actually costing you?

Losing a trained employee costs far more than replacing a new hire — you've already invested in their onboarding, training, and institutional knowledge.

Losing a trained employee costs far more than replacing a new hire, you've already invested in their onboarding, training, and institutional knowledge. Adjust the numbers below to see the real impact.

500
$

Replacement cost entered is ~20% of average salary per leaver (illustrative).

20%
$

Includes recruitment, onboarding, lost productivity, and ramp-up time. Often 50–200% of salary for senior roles.

Total annual cost of turnover

$1,500,000

Replacement + recruitment + lost productivity

Employees lost per year

100

Institutional knowledge lost

250+

Years of combined experience walking out the door

With 15% turnover reduction

$225,000

Potential annual savings

Projected ROI with ethyx

11x+

Estimated return on investment

Turnover costs vary by role and seniority. Senior and specialised roles typically cost 50–200% of salary to replace (SHRM, Gallup). Default reflects blended average.

Our Promise

We put our money where our model is

We don't ask you to take our word for it. We ask you to hold us to it.

100% ROI guarantee, or we return your investment

We can make this promise because our models are evidence-based and continuously improving. We don't guess, we measure. If we don't deliver the return, you don't pay.

Secure & Compliant

Fair Work Act aligned, compliant with the Australian Privacy Principles, consent-first data collection, and independently security tested. Built for the standards you have to meet.

Let's see if this fits your situation

No pitch. No pressure. We'll review your details and get back within 24 hours with an honest view of whether we can help.

No spam. No free trials. Just real insights and honest conversations.

Identify who's at risk before they start looking

Book a free initial chat. No pressure. No free trials. Just real insights and honest conversations.

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