Research projects

Consultancy & case studies

Applied work with clients — pilots, programme design, and outcomes-focused engagements. This is separate from peer-reviewed research papers. For published academic work, see Research papers.

New projects are added in code via src/content/research-projects-collection.ts (same pattern as the papers collection).

  • SMudging: The Behavioural Science of Better SMS — title graphic for The BUSY Group and ethyx, illustrating SMS nudges and apprentice engagement.

    September 2023

    The SMudging Method

    A behavioural science framework for increasing engagement through SMS nudging

    Client: BUSY at Work

    A seven-principle SMS nudging framework that increased apprentice calls answered by 35% (~18,000 additional conversations annually) — validated with BUSY at Work, drawing on text-message nudging evidence including a meta-study of 689,000 participants.

    • Behavioural science
    • SMS nudging
    • Apprenticeships
    • BUSY at Work
    • Engagement
    Open projectRead case study on BUSY at Work
  • The Friction-to-Flow Method (2023) — BUSY at Work behavioural science case study on reducing communication sludge; cover shows The BUSY Group and ethyx.

    September 2023

    The Friction-to-Flow Method

    A behavioural science framework for reducing communication sludge and lifting retention

    Client: BUSY at Work

    A sludge-reduction and cognitive-load framework that cut first-month apprentice dropouts by 31% and phone script content by 47% at BUSY at Work — less communication, designed better, within full contractual compliance.

    • Behavioural science
    • Sludge reduction
    • Cognitive load
    • BUSY at Work
    • Retention
    Open projectRead case study on BUSY at Work